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On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report shows a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report shows that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.
The top 20 most widely viewed posts. As was the case in Q2, when Facebook published the first edition of its Widely Viewed Content Report, the top 20 posts cumulatively accounted for about 0.1% of all U.S. content views. “Our goal is to be transparent about our most viewed content, and to shed light on the fact that while an individual piece of content might be viewed by a very large number of people, Facebook is so large that the content will only represent a small fraction of total views in News Feed in the US that quarter,” the company said, “In short, it is not very common for different people to see the same content in their News Feeds.”
The top three most widely viewed posts from Q3 2021. Image: Facebook.
That having been said, the top 20 posts all contained a background or image with text and seem to be designed to solicit reactions from users. They also seem to lend themselves to short comments and tagging other users. Notably, eight of the top 20 posts were from a page called Thinkarete lifestyle.
Hate speech is down quarter-over-quarter. In Q3, there were three views of hate
Read more here: https://martech.org/facebook-says-short-posts-have-the-most-views-while-hate-speech-drops-on-platform/