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Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels.
Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers.
Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement.
What’s new? Meta published a number of new features designed to provide greater clarity on its ranking factors via its digital newsroom:
System Cards: Facebook has created 14 system cards to help marketers understand how Facebook uses AI to rank content and create feeds that are tailored to individuals. The cards also explain how individuals can control what they see. ‘Why Am I Seeing This?’: Meta is expanding this feature to Facebook Reels in the coming weeks. It enables people to understand how their previous activity on the site has influenced what content AI is currently deeming relevant to them and subsequently serving on their accounts. ‘Show more, show less’: Facebook plans to make this feature, which is currently available on all posts in Feeds, Videos and Reels via the three-dot-menu, more prominent. Meta’s Content Library and API: Facebook plans to roll out a new suite of tools for researchers called Meta’s Content Library and API in the next few weeks. The new library is set to include data from public posts, pages, groups, and events on the
Read more here: https://searchengineland.com/how-facebook-ranks-content-2023-feed-stories-reels-428837