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Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled.
I’m just sitting in front of the computer watching accounts be disabled one by one.
— Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020
“This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks. The most recent bug caused multiple accounts (across various verticals) to receive ad disapprovals starting around 6pm Central Time yesterday,” Zenia Johnson, account lead at performance agency 3Q Digital, told Search Engine Land Friday.
Another agency I spoke with Friday morning said roughly 10 to 20% of its client accounts experienced issues last night.
Facebook confirmed the problem at 11:15 p.m. EDT Thursday. “There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled,” Rob Leathern, Facebook director of product management, said on Twitter. “We identified and resolved the issues within a couple of hours, and access should be restored.”
There was a technical issue that caused some FB ads & ad accounts to be mistakenly disabled. We identified and resolved the issue within a couple of hours, and access should now be restored
— Rob Leathern (@robleathern) November 6, 2020
“Account access should be restored. Some ad rejections may still take some time to run through the system – should be sorted
Read more here: https://marketingland.com/more-facebook-ads-bugs-unnerve-advertisers-ahead-of-black-friday-cyber-monday-282783