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LAS VEGAS – From bilingual newscasts to different ways of providing national investigative support for local stations, broadcasters are veering away from conventional newscasts and experimenting with their local news content.
These journalistic efforts require collaboration among multiple stations in a group as well as between national and location teams, industry experts said during the Fresh Approaches to the News Franchise panel at TVNewsCheck’s Programming Everywhere event on April 16 at the NAB Show.
Chad Cross
A CBS initiative is its On the Dot brand, which focuses on climate change, Chad Cross, VP, content development at CBS News and Stations, said.
“Everyone knows weather drives viewing of local news,” he said, adding On the Dot doesn’t look like a traditional news story or a science lesson. “It feels very much like you’re going on an adventure.”
The content is longform, typically around nine minutes, and is dropped into local newscasts on CBS’s stations.
CBS is also focused on data-driven journalism, such as an analysis of FBI data around murder solve rates in the country.
“What we found is if you are a white victim of murder, nationally, the rate of it getting solved is improving,” he said. It is “getting worse at solving” murders of people of color.
That data was shared with CBS stations so they could do their own original reporting and hold their leaders accountable, Cross said. “Every story’s different.”
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