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Good morning, marketers, who will blink first?
As we learned earlier this year, Google may effectively leave Australia if the Australian government follows through with its threat to make the search giant pay to link to news sites.
Now Facebook has said it will restrict publishers and users in Australia from sharing or viewing news content if forced to pay fees to the publishers of that content. A statement from Facebook said that the law “fundamentally misunderstands” the relationship between Facebook and publishers. The relationship, of course, involves Facebook publishing (links to) content created by others without paying a dime. Oh yes, and helping out publishers by referring traffic to their sites.
Sure, this threat from Facebook might do some damage to publishers, but what will be the impact on Facebook’s business model in Australia (and other countries if the precedent is followed)? Facebook may once have been a place to share photos of your wedding or your cat, but surely its prominence has grown as it has become a crucial news source for many of its users, for better or worse. Other people’s news, of course.
Google’s search choice screen had virtually no effect on search market share
Google’s search choice screen
Read more here: https://marketingland.com/the-effects-of-googles-search-choice-screen-facebooks-aussie-decision-thursdays-daily-brief-284240