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In June 2023, Scripps announced that 25 of the company’s TV stations had begun airing national-focused content produced first for Scripps News. A few months later, Scripps expanded that initiative to 43 stations.
Content sharing works the other way at Scripps, too, with Scripps News also airing local stories with the potential for national interest. Local political reporters are working with journalists on the national beat, and Scripps is facilitating similar relationships between investigative reporters across the station group as well.
“What we have to do … is to work with the internal partners and external partners to create the best product for our viewer,” said Kate O’Brian, president of Scripps News, at TVNewsCheck’s NewsTechForum. “The most important glue that makes it stick is to have dedicated teams who are responsible for sharing the information with each other, sitting over the whole and communicating.”
In times of slim margins and expanding channels, efficiency is the primary key to content production, with collaboration like that on display at Scripps — so widespread and integrated into the culture — optimizing it.
Scripps is not the only station group adopting a hyper-collaborative approach between personnel across its entire network.
During the panel “Building the Architecture of More Collaborative Content Creation,” moderator and TVNewsCheck Editor Michael Depp highlighted similar efforts in other station groups. At NBCUniversal Local, multiple Telemundo newsrooms help build regional FAST channel programming in the Northeast, Florida and Texas, while Gray’s investigative reporters across the country work together to build programming