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The Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to scale trust in online content, has released a draft of its content provenance specifications for community review and feedback.
Driven by a commitment to tackle online disinformation, the C2PA’s technical specifications are designed to be an open standard that will allow publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents.
“C2PA was established to accelerate progress toward the broad adoption of content provenance standards that will enable a future of verifiable integrity in media,” said Andrew Jenks, C2PA chair. “The release of this draft is an exciting and important milestone, representing a diverse and collaborative effort across industries to protect people from fabricated and manipulated media and drive transparency in the origin and history of content.”
Combatting online content fraud at scale requires transparency and an accessible and open approach that enables consumers to make informed decisions about what has been modified and what has not. The C2PA was launched in February 2021 with founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic with the goal of developing an end-to-end open technical standard to address the rise of disinformation efforts leveraging tools for media fabrication and manipulations. The effort has expanded, bringing in additional members including Twitter, WITNESS, Akamai and Fastly.
Over the past six months, the C2PA has worked with industry experts and partner organizations, including the Project Origin Alliance and the Content Authenticity Initiative (CAI), to develop a