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With 76% of U.S. households now able to receive a NextGen TV broadcast signal, America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that will first be shown at next week’s Consumer Electronics Show in Las Vegas. The affordable will add to consumer choice, from high-end NextGen TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes.
Pearl TV Managing Director Anne Schelle said: “We are very excited about the expanded offerings from accessory device manufacturers for NextGen TV. The new low-cost ADTH USB receiver, powered by Tolka, is built for existing Android and Fire TV televisions and will, at a very affordable price, expand the reach of NextGen TV into homes who already have those sets. ADTH is also about to introduce a new model that works without an internet connection and will be doing a software update for deployed ADTH devices to give them the same functionality.
“In addition,” she said, “Zinwell is adding pause functionality to their accessory device, with an add-on hard disc drive. In 2025, RCA is also coming to market with two new NextGen TV sets that will join TV options already available from Panasonic, Sony, Samsung, Hisense and TCL. We congratulate all of the manufacturers who are selling thousands of receivers each day to consumers looking for the best possible video and audio quality from local stations.” Bring On the Games
Broadcasters are loading up new services with new features for NextGen TV viewers, including interactive gaming