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| 5 hours ago
It’s a well known adage that an image has the power to speak 1,000 words. But in today’s age of fake news and trolling it also has the power to be taken out of context and manipulated for ill gain to forward an agenda.
Just last week, as Adweek reported, a Trump ad on Facebook about the “chaos” of recent U.S. protests misleadingly used a 2014 image from the Ukrainian Revolution.
Agency Uncle Grey Copenhagen in Denmark has created a new tool for camera brand Canon that aims to help avoid that type of image being taken out of context.
In a bid to help press photographers protect and tell the real stories behind their most powerful images, the agency and Canon have developed a publicly searchable global database, called Truthmark, which allows photographers and photojournalists to upload their photos along with the real stories behind how and why the images were taken.
Anyone who wants to check the authenticity of an image can search for it by uploading an image to the platform. If the site holds data on the image, it will match it with a description from the photographer, the agency said, even if the photo has been edited or modified.
The website gives the context and background behind press images.
To support the launch, Uncle Grey Copenhagen has created a social media campaign featuring interviews with award-winning photographers Ivor Prickett, Johnny
Read more here: https://www.adweek.com/brand-marketing/canon-created-a-site-for-photojournalists-to-tell-the-real-stories-behind-their-viral-images/