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One of the most creative and innovative social media accounts for a business is Wendy’s.
Across their social media platforms, but particularly their Twitter account, the fast-food restaurant has been known for its biting tweets against competitors and followers purposefully asking to be roasted for a laugh. No burger joint is safe from their wrath and you know you’ll laugh scrolling through their feed.
I accept this responsibility.
— Wendy’s (@Wendys) December 22, 2020
— Wendy’s (@Wendys) March 6, 2018
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm
— Wendy’s (@Wendys) November 24, 2017
When literally anything would be better on a bun than their beef. https://t.co/YfTTrYrPDI
— Wendy’s (@Wendys) February 18, 2020
Of course, Wendy’s can get serious too, dealing with customer complaints professionally and encouraging a direct message to help make it right. No matter what you think about their square burger patties or Frostys, Wendy’s social media presence — Twitter in particular — is a case study in successfully controlling the conversation and creating a rapport with an audience.
Wendy’s bold brand identity won’t be the best fit for all businesses. It can be a hard sell for a business owner to decide on taking risks, doing something uncomfortable, or venturing away from what they’ve been doing for decades. In other words, to pull a Wendy’s. And
Read more here: https://marketingland.com/how-businesses-of-all-sizes-can-embrace-social-media-284834