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| 3 hours ago
If you want a Whopper for $1, you’ll have to dance for it.
Burger King teamed up with TikTok on the Whopper Dance Challenge, which will run through June 28.
TikTok creators Nathan Davis Jr., Loren Gray and Avani Gregg posted dance tutorial videos on their personal TikTok pages, demonstrating moves that represent Whopper sandwich combinations that users can incorporate into their orders.
To receive the sandwich for $1 via the Burger King application, people must follow Burger King on TikTok and post their dance video to the platform using the specialized Burger King soundtrack and the #WhopperDance hashtag.
After doing so, they will receive a direct message on TikTok containing a unique code that can be redeemed on the Burger King app for the $1 Whopper.
Patrons can pick up their order at Burger King or place a delivery order ($10 minimum).
Burger King director, media and social channels Jorge Luiz R. Oliveira said in a statement, “We are investing in our digital channels and are always looking for innovative ways to engage with guests. The Burger King North America team is constantly pushing into new territories, and Whopper Dance on TikTok is one of these ideas.”
Burger King North America
President: Chris Finazzo
Director, media and social channels: Jorge Luiz R. Oliveira
Social media digital marketing: Flavia Guetter
Director of marketing communications: Rogelio Magana
Manager, advertising: Rachel Williams
Senior analyst, media: Rebecca
Read more here: https://www.adweek.com/digital/burger-king-teams-up-with-tiktok-on-whopper-dance-challenge/