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Camera companies are tightening their focus on integration into broadcast workflows even as they sharpen the capabilities of their offerings.
As broadcasters seek IP-ready equipment, vendors are answering the call with new cameras. At the same time, broadcasters want standards flexibility baked into cameras, easier control of multicamera environments and better visuals. They also want camcorders in the field to be able perform more of the functions of a traditional studio camera set up. And as studios seek to improve the safety of their operations, some are looking toward wireless roving cameras.
Rob Willox, Sony’s director of product marketing for media solutions, said IP has become a huge factor, particularly in how Sony products integrate with those from other vendors.
“It’s like the beginning of digital again,” he says. The rule Sony follows is “Thou shalt do no harm, but it takes a lot of consulting” to ensure all the pieces work together.
Earlier this year, JVC introduced its first NDI-compatible broadcast cameras for IP environments. Craig Yanagi, national product manager for the professional video division at JVCKenwood USA Corp, says local news markets have been asking for NDI, HX (high efficiency) products.
“With NDI, HX capability, the camera can be discovered instantaneously within the NDI HX LAN. It’s extremely easy implementation into that infrastructure,” he says.
The broadcast version of the new HC500 series, the GY-HC550UN, has graphics generation capability, Yanagi says, and can add watermarking, lower thirds, station
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