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Vizrt, a provider of real-time graphics and live production solutions for content creators, releases new research signifying a shift in the viewing habits of Gen Z when it comes to news consumption.
As the first generation born into a fully digital world, this age group according to a new global study is no longer interested in traditional news formats where dynamic on-screen graphics are underutilized.
The research shows a stark shift to social-first content formats, with the majority of Gen Z now opting to consume news on social media; with Instagram (60%), TikTok (38%) and Facebook (38%) identified as the most popular sources for keeping up to date with news and current affairs.
The intensity of news cycles, volume of negative stories and a growing loyalty in social first news brands are also broadly cited as reasons behind the significant shift in viewing habits.
Ulrich Voigt, Vizrt global head of product management, said: “Our research highlights the importance of real-time data and on-screen graphics in retaining Gen Z and futureproofing newsroom content creation. Content creators, traditional broadcasters and newer online news outfits, must adapt to meet the evolving needs of news consumers as each generation becomes more digitally advanced. Immersive storytelling with AR and XR can quickly and easily break down barriers to news accessibility and drive audience engagement.”
On-Screen Graphics Considered Essential For Broadcasters
The global report of thousands of U.K. and U.S. respondents commissioned by Vizrt examined how Gen Z consumes news in comparison to other generations and