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I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.)
If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
If you don’t structure your request effectively, you’ll end up with variations on “Submit” and “Click here.” You’ll still be at square one.
Case in point: I asked ChatGPT to give me 10 email calls to action, each with five words or fewer, for a Mother’s Day campaign using an appeal to emotion. I’ll spare you the results, except to say each one included “Click here.”
The journey to effective CTAs
Developing a better CTA begins with understanding what a call to action means and why the quest to create a good one often falls short.
A call to action is like a subject line. There’s an art to writing one that persuades your readers to do what you want them to do. And, just as with subject lines, they often end up being one of the last jobs on a campaign creation to-do list, with little thought or creativity left over for creating a stand-out request.
An effective call to action tells your customers what will happen when they click. That’s one reason why “click here” is
Read more here: https://martech.org/beyond-click-here-4-rules-for-better-email-ctas/
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