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Good morning, marketers, and don’t you love it when things come together?
In this case, a story about candidate Biden’s remarkable social media success which we published days before the election, and a story we published yesterday which goes under the hood of the team which made that happen (see below).
Sarah Galvez has her own success story, from cold-calling the Hillary Clinton digital team to make suggestions about their social strategy, to serving high profile private sector clients, to a leading role with the Biden Presidential campaign.
There’s some really good lessons for all social marketers about how to break down platforms into their component parts, and how to think about success metrics.
Breaking down President Biden’s data-driven social media strategy
The social media campaign under the Biden for President banner wasn’t based on flair and instinct: it was tightly driven by social analytics. To explain how that worked in practice, we turned to Sarah Galvez, Director of Social Media and Audience Development at Biden for President.
Among the initiatives she took were bringing on board social media managers from outside politics; breaking down social platforms into their component parts (Instagram Stories, for example, demands a different approach than Instagram); and
Read more here: https://marketingland.com/behind-bidens-social-media-and-a-word-on-data-tuesdays-daily-brief-284203