This post was originally published on this site
The COVID outbreak has led to an increase of at-home consumption in the spirits industry, and to match that demand. Bacardi, the largest privately held spirits company in the world, has rolled out a new digital experience in Europe to increase their digital footprint and deliver innovative connected experiences to consumers.
“The last six months have been all about cocktails at home as a response to city and venue closures,” said Bacardi Senior Director of Digital Marketing Chris Windebank. “We have been helping users discover their inner mixologist by showing recipes and tools online. People have been learning how to make cocktails as a way to upgrade the at-home celebrations, or reminisce about their favorite bar or a special get together.”
Mixing in operational efficiencies
In order to meet their objectives of delivering an enhanced digital experience, Bacardi hired EPAM, a software development and design company to improve brand consistency and perception, while accelerating time to marketing and delivering significant cost savings.
The numbers behind the results?
EPAM streamlined Bacardi’s digital environment by implementing a digital platform for multiple brands, a DevOps automation platform resulting in 16 times greater website deployment capacity, and a 42% reduction in infrastructure costs. For EPAM the road to this efficiency started by running tests on the old digital platform, including existing applications, and identifying ways to transfer the infrastructure into the cloud.
“We were able to achieve these significant results by implementing efficient use of cloud data, advanced machine learning and AI, as
Read more here: https://marketingland.com/how-bacardi-served-up-a-new-digital-experience-for-consumers-282549