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Avid has introduced a new Badges & Digital Credentials program to “bring instantaneous recognition to highly skilled media creation professionals, engineers, educators and students everywhere. More than 12,000 Avid-certified users are gaining valuable, differentiated visibility to capture the attention of peers, clients and prospective employers who insist on collaborating with talented people who are expert users of the media industry’s top creative tools and solutions including Media Composer, Pro Tools, MediaCentral, Avid NEXIS and others.”
Built around the secure and verified Credly platform, Avid’s Badges & Digital Credentials program “prominently signifies the relevance and integrity of the most sought-after video and audio production skill sets.” Avid presents this new career advantage to all users who complete Avid certification courses — from creative individuals working independently, to people working on media teams, as well as educators, Avid resellers, and technical support staff who are required to be well-versed in Avid-based media production workflows in film, television and music. This new program is one of several ways Avid says it is addressing today’s unprecedented skills crisis by fostering a ready workforce of qualified craftspeople and technicians.
Film editor Daysha Broadway, an Emmy winner, said: “Learning Media Composer was integral to starting my career, especially in the early years when my certification helped me stand out and show my dedication. It’s actually what got me my first assisting job out of grad school with a company that was converting everything over to Avid and they needed assistant editors who knew the program well.”
Michael Sebastian Romero, Grammy nominee, multiplatinum engineer