The past decade has seen the rise of voice assistants, such as Apple's Siri, Amazon's Alexa, and Google's Google Assistant. On top of performing tasks such as booking a flight, turning the light on and off, and ordering a taxi, these voice assistants are also …
Maria Martin, a University of Mississippi School of Journalism and New Media graduate, has been in the game of sports reporting since graduating in 2014. Her latest win is working at 11Alive, WXIA-TV in Atlanta. “I am a sports anchor and reporter,” she said. “I have …
This study aims at determining the impact of location on television news audiences. During the COVID-19 pandemic, broadcasters were forced to leave their stations and to work from home because of safety reasons, altering basic journalistic practices. Researchers focused on the Para-Social Interaction and Para-Social Relationship …
By now you have probably seen the video of Tori Yorgey, a TV reporter for NBC affiliate WSAZ, getting hit by a car while she was reporting live on a water break in Dunbar, West Virginia. The scene lasts only a few minutes, where we …
This study examines the relationship between the virality of marketing videos and their influence on consumer purchase intent. Social media videos, now more popular than ever as a marketing tool, are designed to go viral for the broadest reach, but the actual value of this …
The Northeast Mississippi Daily Journal, based in Tupelo, Mississippi, is one of the most successful print news organizations statewide. Although the news outlet has evolved since its first publication in 1872, it continues to remain dedicated to covering local news and sports across northeastern Mississippi …
It has become evident, as the marketing community expands, that SME’s (small and medium-sized companies) must think globally while planning their marketing campaigns. In order to stay relevant on a global stage, companies must take note of today’s digital marketing trends. Dr. Tanja Sedej, Founder of …
It can sometimes be hard to be inclusive in designs and visuals. We as humans inherently have a bias regarding lots of issues, one of them being representation: it is important for journalists and marketers to represent all slices of society. In a presentation for the …
In today’s time, videos have become shorter and shorter, leading to an inverse reaction and revealing them to be more effective and liked by viewers and advertisers. This trend resulted in the concept of short video marketing coming to the surface. Authors Yani Xiao, Lan Wang, …
Covering LGBTQ+ communities can present a number of challenges to journalists, especially regarding the notion of identity and referring to subjects of stories as the gender they identify with. Using the right pronouns A more and more common issue is the use of the rights pronouns by …
In the present-day digital world, the importance of effective video marketing is a staple for success. Key elements such as triggers and media richness are utilized to capture the behavioral intentions of consumers. Ari Alamaki, Juho Pesonen, and Amir Dirin examined the effects of consumers’ behavioral …
Creating videos to market your brand is becoming increasingly popular as it is becoming easier for people to watch videos on the go at any time. Although this market is growing, many brands are unable to keep up with the demand by having a video …
