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Augmented reality features can improve a consumer’s shopping journey, according to research from Media Trials (part of IPG Mediabrands), Magna and Snap Inc. A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found 69% of respondents would feel more confident about their purchases if they were able to virtually experience a…
Read more here: https://www.adweek.com/media/augmented-reality-makes-shoppers-more-confident-about-purchases/