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ATSC, the broadcast standards association, is working to add the international video compression method Versatile Video Coding (VVC) as an option in addition to the High Efficiency Video Coding (HEVC) technology used in the current roster of ATSC 3.0 broadcast standards.
“Even more efficient than current methods, VVC could provide a path to 8K broadcasting via ATSC 3.0 and might also be utilized to efficiently deliver broadcast video services while simultaneously conserving bandwidth,” the group said.
ATSC President Madeleine Noland, said: “Since the first work began on the third-generation of the ATSC broadcast standard, we’ve considered ATSC 3.0 to be a suite of global technology standards that could evolve and be easily adapted for new technology developments. The rigid parameters of the original ATSC 1.0 standard in the 1990s led to the development of a more flexible system that we utilize today.”
As an ATSC “Candidate Standard,” VVC is currently being evaluated as a possible additional advanced compression system for ATSC 3.0.
Noland explained: “Later this year, ATSC members expect to vote to elevate the VVC Candidate Standard to a full Standard, which will make this new codec part of the ATSC 3.0 suite of nearly 20 standardized options for broadcast delivery of data. ATSC adds new technologies to add value to the standards suite, to enable future deployment, and to adapt to regional needs. The addition of VVC makes ATSC 3.0 even more appealing for adoption internationally and is not expected to impact U.S. broadcasters or viewers in the near term. Over