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America’s data pipes are increasingly at risk of clogging. Buffering alone chews up billions of hours per year. ATSC 3.0 data broadcasting, which can deliver large files to a million or more moving receivers with a single transmission, can help alleviate this.
“If you’re only sending out small, individual data files, it might be more efficient, but you may not need the broadcaster, but data delivery is vast,” said Josh Weiss, CEO of B2B data delivery provider ARK Multicasting.
Consider a 100 Gb xBox game update delivered to 1 million users, he said. That’s 100 million Gb of data traffic over an ISP network, or a single 100 Gb transmission over ATSC 3.0.
Weiss was among several innovators featured in a recent webinar about new network and service models enabled by ATSC 3.0. He was joined by Stacey Decker, senior vice president of innovation and system strategies for the Corporation for Public Broadcasting; John Hane, president of BitPath; and Mark Aitken, president of ONE Media 3.0 and senior vice president of advanced technology for Sinclair Broadcast Group.
Building A Data Business
When full IP-compatibility was achieved with ATSC 3.0, it had the serendipitous effect of opening non-TV-related business opportunities, Aitken said.
“Around two years ago (when NextGen deployment began in earnest), the question of generating revenue became foremost, and what type of revenues could be derived from non-TV datacasting,” he said. The automotive market, for example, is growing more dependent on datacasting for software updates and recalls. “Most analysts see over-the-air delivery of those data fixes as a