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The Associated Press today unveiled a new, AI-powered content delivery platform that it says makes it “easier to discover and use the global news organization’s vast collection of visual, audio and text content.”
With a redesigned interface and range of new and enhanced features, the new AP Newsroom will feature AI-powered search and content recommendations, as well as intuitive navigation and customizable homepages to make the user experience faster and easier than ever before.
The site, the news organization says, “underscores AP’s commitment to delivering digital, visual-first media and serving the needs of its members and customers in a rapidly evolving media environment.”
Kristin Heitmann, AP senior vice president and chief revenue officer, says: “The all-new AP Newsroom is a truly user-centric platform that provides seamless access to AP’s rich portfolio of all-formats journalism. This marks an important milestone in our efforts to help customers quickly get the content they need, jump on breaking news faster than ever before and uncover new angles on stories — all in service of being able to serve their own readers and audiences.”
New and enhanced features include:
“Storylines,” a new tool powered by Storytelling AI from ShortTok, that makes it easy to discover curated video and photo content organized around key themes and stories. For instance, when Pope Francis returned to the Vatican after his hospitalization, Storylines surfaced adjacent themes like public reaction and recovery updates to help users explore every angle. “More Like This,” also from ShortTok, that leverages AI to display visually similar and contextually relevant related content.