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The challenge that broadcasters face in producing news for multiple platforms is nothing new. Stations have been working for years to get the linear and digital sides of their news operations to collaborate more effectively, and vendors have been trying to better integrate the newsroom computer systems relied on by traditional newscasts with the content management systems used by digital teams. But midway through 2025, the industry is now making significant progress in taking a story and delivering it efficiently across a station’s newscast, website, mobile app and OTT channels.
Several major station groups are in the process of completely overhauling their news production tools to better deliver news across multiple platforms and formats, adopting a “storycentric” model that marks a big shift from the rundown-focused legacy newsroom computer systems that journalists are accustomed to. Change management of personnel will be just as important to the success of these initiatives as the integration of new technology, according to news production experts who gathered May 29 for the TVNewsCheck webinar “The Multiplatform News Organization in 2025,” moderated by this reporter.
Reaching A Tipping Point
Graham Media Group is looking to replace its legacy news production tools with a new central system that will control the entire distribution process, hopefully starting as soon as Q3 of this year, said Sean McLaughlin, VP of news for the group. Graham, like most broadcasters, has been using the same basic infrastructure to run its newsrooms for many years and has simply kept “adding on” to support digital