This post was originally published on this site
Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, has released its 13th Amagi Global FAST Report, which, it says, “reveals significant growth in sports content in the free ad-supported streaming TV (FAST) ecosystem.” The report highlights a 150% increase in global sports channel viewership on FAST compared to an overall viewership growth of 40%, showcasing the increasing demand for sports programming among streaming audiences.
“The integration of sports content into FAST platforms represents a significant shift in the streaming landscape, opening up new opportunities for both established leagues and niche sports to find and grow their audiences,” said Srinivasan KA, Amagi co-founder and chief revenue officer. “Our latest report underscores the rising prominence of sports content in the FAST ecosystem. With sports channel viewership outpacing overall growth, it’s clear that FAST is becoming an increasingly important platform for sports leagues and broadcasters as a source of distribution revenue.”
The newly released Amagi Global FAST Report offers data and insights derived from 2,800-plus channels using Amagi Thunderstorm, the company’s server-side ad insertion platform, as well as business preferences and future predictions based on a comprehensive survey of 128 streaming, broadcast and sports executives. It also highlights insights from both large and niche sports and media companies, showcasing how these organizations use FAST to expand their reach and engage with viewers in new ways.
Key takeaways from the 13th Amagi Global FAST Report include:
Sports content soars: Live sports content on FAST is rapidly growing, with a 65% increase in live sports