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Artificial intelligence will allow local television stations to quickly produce, publish and post more weather content on multiple platforms. But they’ll still need a broadcast meteorologist to interpret and explain it.
Broadcast meteorologists are some of the busiest people in the newsroom. They don’t just forecast the weather. Usually working alone, they also create all the computer graphics, produce multiple weather hits for multiple newscasts, deliver the weather on-air and online, and manage several social media accounts.
As one of my clients told me during a recent coaching session, “I start working the minute I walk in the door, and I don’t stop for 10 hours.”
This multitasking-intensive role has become more demanding over the past five years with the addition of extra newscasts, requiring the weather team to produce even more content. That demand is increasing as television stations expand their coverage on the station-branded website, mobile app and streaming platforms.
At some point, broadcast meteorologists are going to need AI assistance to get the job done.
“Don’t think of AI as something that replaces people. Instead, see it as a revolutionary new tool that allows people to do a better job,” says Hank Price, who spent 30 years leading television stations for Hearst, CBS and Gannett. In a recent article for TVNewsCheck, he wrote, “Artificial intelligence will give more creative control to real people, make their products better and open new horizons for television