In a move toward democratizing nonprofit access to CTV advertising, AdGood, a 501c3 nonprofit CTV media platform built for mission-driven organizations, has announced a strategic partnership with Viant Technology, a provider of CTV and AI-powered programmatic advertising. This collaboration brings together AdGood’s expansive pool of donated CTV inventory with Viant’s audience targeting capabilities — “empowering nonprofits to effectively deliver and measure high-impact campaigns to the right households, at a fraction of traditional media costs,” the organizations say.
With more than 450 million premium CTV impressions available monthly from top publishers and platforms, AdGood says it is redefining what’s possible for nonprofits in the media landscape. By integrating with Viant’s Demand-Side Platform (DSP), which includes its pioneering Household ID technology, “nonprofits can now activate data-driven campaigns with the precision and efficiency typically reserved for major brands.”
Jon Schulz, Viant chief marketing officer, says: “This partnership leverages Viant’s longstanding leadership in addressable CTV advertising, allowing nonprofit organizations to connect meaningfully with key audiences across premium inventory. “By ensuring affordable, seamless access to premium CTV inventory beyond restrictive walled gardens, Viant and AdGood are making it easier for purpose-driven campaigns to drive measurable social impact.”
Key Benefits For Nonprofits Advanced Targeting: Use Viant’s Household ID™ to deliver the right message to the right household, without relying on cookies. Affordable Reach: Nonprofits can run CTV campaigns—powered by AdGoods inventory and optimized through Viant’s DSP. Seamless Activation: AdGood handles all inventory procurement, compliance, and setup for nonprofit clients. Massive Scale: Access over 450 million