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Breakthrough marketing is harder than ever. And yet, it’s never been more important.
Consumers are inundated with marketing messages at every turn. But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment.
This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers.
Connecting in a fast and incredibly complex world
Operating in such an environment is innate to publishers—how to swiftly deliver the information their audiences seek, whether it’s breaking news, lifestyle trends, the latest sports scores and updates—while being adept at turning waves of stories and follow-up into real relationships with readers.
By producing credible, compelling content when readers need it, publishers establish the same kind of trust that marketers seek to develop between their brand and consumers. Here’s where brands emulating that strategy are focusing their efforts and investments:
Growing credibility through expertise
At The Washington Post, the staff believes in the power of the reader relationship. Beyond employing a body of seasoned and storied journalists telling the stories of the day, The Post has embraced the careful implementation of data tools to compile rigorous first-party
Read more here: https://martech.org/brands-today-are-thinking-like-seasoned-news-publishers-heres-why/