This post was originally published on this site
| 7 hours ago
The Facebook advertising boycott should, theoretically at least, be coming to an end next week. Throughout July, advertisers including Starbucks and Verizon pledged to pull ad spend from the platform to take a stand against hate speech and misinformation on the social network, which is visited by 1.6 billion people every day.
Mark Penn, chairman and CEO of MDC Partners and managing partner of Stagwell Group, is concerned that social media platforms like Facebook are going to find themselves in a “no-win situation where everybody’s just trying to get their opposing viewpoints suppressed.” Penn knows plenty about opposing viewpoints in politics, having spent the early part of his career as a pollster and was Hillary Clinton’s chief strategist during her 2008 run for the White House.
“Depending upon who’s up and who’s down, and who can get together with a group of advertisers, it has the potential long-term effect of destabilizing something that was really built on being open and available,” Penn told Adweek in a wide-ranging interview ahead of his appearance at the NexTech 2020 summit next week.
Social media, he argues, “has actually allowed so many different political movements to flower during the last 15 years.”
This interview has been lightly edited and condensed for clarity.
It’s been roughly four months since the coronavirus pandemic hit the U.S. and brands started feeling the impact. What are you hearing from clients now? Are things stabilizing, or are they still
Read more here: https://www.adweek.com/agencies/marketing-pandemic-mdc-partners-ceo-mark-penn/