This post was originally published on this site
| 7 hours ago
Odds are most Gen Zers don’t scroll endlessly through TikTok to learn about financial terms or the structure of the American economy. That changes, though, when a 20-something-year-old uses chicken nuggets to explain negative marginal benefit and refers to a pause in the stock market as a “chill session.”
Through lo-fi graphics, unconventional metaphors and a disheveled hipster with a film degree, NPR’s Planet Money podcast is using TikTok to make discussions about the economy far less pretentious. Planet Money has a long tradition of making complicated subjects accessible, according to senior supervising producer Mito Habe-Evans, and the podcast is turning to Gen Z’s favorite app as both a brand marketing tool and an extension of its newsroom.
“We’re definitely trying to do journalism on TikTok,” Habe-Evans said. “All of our pieces have to deliver something that you learn. I think that’s the case for all of NPR. The brand is smart with heart.”
Jack Corbett, a production assistant at NPR, is the face of Planet Money’s TikTok, which has garnered 1.2 million likes across about 60 videos. He told Adweek that his strategy for amassing over 100,000 followers is pretty simple.
“I drink a whole lot of coffee, read through a bunch of economic terms, come up with some kind of weird idea and write a script,” he said. “I think, ‘Instead of me saying this, what if there’s 100 tiny 1% versions of me flying around?’ That’s the
Read more here: https://www.adweek.com/digital/npr-planet-money-podcast-gen-z-chaotic-tiktok/