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AI is already transforming how content is created, monetized, and distributed, with implications that extend far beyond simple automation. But what is coming next? Industry leaders from Scripps, Graham Media Group, Stringr, Defiant LA and Veritone were asked to predict the future of the media industry at TVNewsCheck’s Programming Everywhere during NAB Show 2025 earlier this month. Based on their insights, here are the critical questions media executives should be addressing right now in order to be ready for the future.
Q: What transformative AI trends will reshape media in the next 12-24 months?
Several major developments stood out from the panel discussion moderated by this columnist:
1. Real-Time Localization From AI Translation Technologies
Kerry Oslund, VP, AI Strategy & Business Development, The E.W. Scripps Company revealed it is already implementing AI-powered real-time translation and voice cloning and lip syncing. “We’re already starting to move down that path, not so much with lip syncing yet, but the real-time translation and voice cloning technology is already state of the art,” Oslund said. “It’s pretty incredible right now.”
This technology will dramatically expand content reach by breaking language barriers and make global distribution instant and seamless. Imagine broadcasting a live event simultaneously in multiple languages with perfectly matched lip movements and in the same voice as the original speaker.
Why It Matters: AI-powered voice cloning and lip-syncing can make content globally accessible. Stat to Watch: Already, 42% of broadcast professionals identify automated translation and closed captioning as a top priority for live production workflows (Haivision Broadcast Transformation Report