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LAS VEGAS — Media industry leaders shared concrete examples of how they’re implementing AI right now — and not just theorizing about its eventual use cases — at TVNewsCheck’s Programming Everywhere last week. The session, moderated by this writer, provided actionable insights on balancing automation with creativity, scaling content and optimizing operations.
Here’s what industry leaders from E.W. Scripps, Defiant LA, Stringr, Graham Media Group and Veritone had to say about the tools, trends and tactics reshaping our industry.
AI-Enhanced Content Creation: Grounding Technology In Reality
Michael Vamosy showcased how AI tools like Midjourney and Runway transformed the Tyson vs. Paul fight promo — blending AI-generated visuals with real-world elements for cost-effective, high-impact results.
Michael Vamosy, chief creative officer at Defiant LA (formerly Vivid Zero), showcased how AI tools like Midjourney and Runway transformed the visual elements for Netflix’s Mike Tyson vs. Jake Paul fight promo — blending AI-generated visuals with real-world elements for cost-effective, high-impact results. The key to their success? Starting with reality before adding AI elements.
https://youtu.be/g_i_Gvihfhc
“We grounded the ‘reality’ before we brought the AI in,” Vamosy explained. “We’re shooting this on a huge, massive stage, an XR stage in volume, and we bring in the stadium around us. But we ground it with real fighters in a real boxing ring with 100 real extras behind it.”
Creative teams at Defiant LA blend AI-generated visuals with real footage to produce content at a fraction of traditional costs.
This approach allowed them to create an emotionally connected experience while using AI to generate