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Gray Media broadcast Sunday’s Super Bowl using High Dynamic Range (HDR) at all its NextGen TV Fox affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen.
WVUE, Gray’s Fox affiliate in this year’s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray Fox affiliates: WHNS Greenville-Spartanburg, S.C., and Asheville, NC; WBRC Birmingham, Ala.; KPTV Portland, Ore.; and WALA Mobile, Ala.
Gray previously launched HDR enhancements at three other Gray Fox affiliates: KVVU Las Vegas, WXIX Cincinnati and WFLX West Palm Beach, Fla.
“Live sports events are the perfect venue to experience the vivid imagery and immersive audio of NextGen TV,” Gray’s Chief Operating Officer Sandy Breland said. “With these upgrades, millions of fans in our markets can enjoy the highest quality in picture and sound, over-the-air and for free this weekend.”
In addition, Gray added GameLoop, a new NextGen TV free gaming channel, in two markets this week. GameLoop allows users to play iconic games like Pac-Man, Tetris and Doodle Jump on select NextGen TVs simply using their remote or mobile phone.
The slate of games also includes Planet Crossword, which Gray called the first collaborative crossword experience designed for television. GameLoop is available now over-the-air for free via WANF, Gray’s CBS affiliate in Atlanta, on ch. 46.2 and on WVUE New Orleans on ch. 8.2. Gray plans to launch GameLoop in additional markets soon.
“NextGen TV enables countless advanced features to boost viewer experience,”