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Artificial intelligence is rapidly transforming newsrooms, reshaping how journalists gather information, craft narratives and distribute content across multiple platforms. At TVNewsCheck‘s NewsTECHForum, a panel of technology leaders was convened to explore AI’s implications for the future of news production.
The panel was moderated by this columnist and featured Mike Kralec, SVP and CTO of Sinclair; Tony Plosz, VP and CTO of Graham Media Group; and Paul Cramer, managing director of media and broadcast at Veritone. The experts shared insights on AI’s current applications in newsrooms and its potential to revolutionize the industry, while also addressing the challenges and ethical considerations that accompany this technological shift.
Unlocking The Power Of Metadata
A key focus of the discussion was the critical role of metadata in leveraging AI for news operations. Sinclair’s Kralec emphasized the importance of metadata independence, crediting a strategy from Sinclair’s AVP or Media Management, Mike Palmer. “The more standards-based, the more we can separate, we can have metadata independence,” Kralec said. “The more we can have metadata independence from the media itself, the better we’re going to be prepared for any future use cases, especially in the AI space.”
Graham’s Plosz shared cost-saving insights on its approach to AI adoption, particularly for metadata generation of archive content. Instead of immediately implementing expensive AI models capable of facial recognition and object identification, the company initially focused on cheaper speech-to-text processing. This strategic decision not only saved money but also allowed Graham to benefit from future advancements in AI