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LG Ad Solutions, a provider of CTV and cross-screen advertising, today released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
The study, which polled more than 1,400 U.S. Hispanic CTV users, found that 78% of Hispanic Americans prefer streaming to traditional TV, citing that the ability to watch at your own pace (82%) a wider range of content options (69%), and easier content discovery (62%) as primary reasons why.
“Hispanic audiences are increasingly turning to streaming platforms, not just for the breadth of content, but for the personalized, on-demand experience CTV offers. Brands that prioritize these preferences are poised to forge stronger, more meaningful connections,” said Monica Longoria, LG Ad Solutions head of marketing insights.”Our findings underscore the importance of culturally relevant content in CTV advertising. With the right approach, brands can tap into the growing influence of Hispanic audiences, creating campaigns that not only engage but also reflect the rich diversity of their experiences.”
The report also found that:
Recommendation Resources Vary: While 43% of Hispanic CTV users report family/friends as a top source to find new content, over a third point to specific app home screens (37%) and the TV screen homepages (33%) as top sources. TV Content Spans Spanish and English: Four in five Hispanic households watch a mix of Spanish and English language TV networks, with 7 in 10 Hispanic CTV Users preferring English content when it comes to