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From SEO research to generating social media content, artificial intelligence has already become a valuable tool in many newsrooms. But how do audiences feel about AI being used by journalists? New research from SmithGeiger‘s Q2 2024 survey reveals both growing audience acceptance to AI being used to generate news content as well as lingering concerns around job displacement and how AI is used.
SmithGeiger Q2 2024 Survey: Audiences Cautiously Embrace AI In Newsrooms
The SmithGeiger study, which initially sampled 2,036 adults aged 18-64 representing the general population in the United States, provides valuable insights for TV station group owners, business leaders in tech and media, and news organizations developing AI integration strategies. The study first assessed AI awareness among all participants, then proceeded to ask more detailed questions about AI to the subset of respondents who demonstrated at least some awareness of the technology.
Highlights from the survey include:
32% of respondents were aware of AI being used for news content creation 58% of the survey participants believe AI may do more harm than good 50% felt either positive or neutral about AI usage in news content creation (23% positive, 27% neutral) Concerns about job displacement remain prevalent Audience interest in news-related uses for AI increased from Aug ’23 to May ’24, with using AI to create hyper-local newscasts, including traffic and weather, being the most popular
Demographic Breakdown:
Males (39%) were more aware of AI use in news than females (25%) Younger age groups showed higher