This post was originally published on this site
Staying connected with your audience is more crucial than ever. Traditional methods of engaging with your audience are being eclipsed by the dynamic, interactive, and revenue-generating nature of online communities.
Embracing these digital communities can unlock a number of benefits from fostering a deeper connection with your viewers and enhancing your content’s reach to leveraging your own first-party data and driving new monetization opportunities.
Here are six ways online communities are a game-changer for broadcast news sites and how you can build a stronger, more engaged, ad-ready audience.
1. Drive active, ad-ready engagement
A well-managed online community significantly boosts traffic to your local news site. When viewers know they have a place to discuss and interact with your content, they are more likely to visit your site regularly. Engaged community members also share content more willingly with their networks, extending your reach and attracting new viewers.
Consider integrating features such as comment sections, live chats during broadcasts, and groups linked to your news site. These encourage continuous engagement and create multiple touchpoints for those second-screen interactions.
The result is a more engaged audience that not only consumes your content but actively participates repeatedly and regularly.
2. Benefit local and programmatic advertisers
Online communities enhance the value to your local advertisers, while also providing a number of programmatic ad placements. Your highly engaged community provides a targeted audience for local businesses.