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America’s broadcasters are launching new interactive services and enhanced picture and sound quality with NextGen TV, now that three-quarters of households have access to NextGen TV signals both from broadcast and “Broadcast IP” sources.
Just since broadcasters gathered at the annual NAB Show in April, deployment of High Dynamic Range has jumped and a large group of stations has begun offering interactive capabilities with the flexible RUN3TV broadcast web platform.
Anne Schelle, managing director of Pearl TV, which has overseen many of the voluntary market launches of the new NextGen TV technology, said: “High Dynamic Range is now a reality in 57 TV markets, with HDR now available to more than 70 million viewers across the country. Since the first local broadcast of a high-stakes sports event with the Kentucky Derby last month, even more NextGen TV stations have upgraded to offer High Dynamic Range. Louisville viewers got an eyeful and an earful with the rich pageantry of the Derby that brought Dolby Vision High Dynamic Range and the Dolby Atmos audio system to those watching WAVE-TV at home. Viewership of NextGen TV at WAVE doubled during Derby week, and we expect improved picture and sound to drive similar interest in future sporting events. That’s why HDR, in all its flavors, is so very important to viewers and to stations.,”
Pearl has started promoting the benefits of HDR to consumers, through both explanatory sections of the WatchNextGenTV.com website and also with in-market TV promotion where broadcasts have started with enhanced services. To learn more about