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Half of viewing households nationwide now have access to over-the-air broadcasts through NextGen TV in High Dynamic Range, reaching a potential audience of 55 million homes, according to the Pearl TV business group of broadcasters leading the transition to NextGen TV.
Local station upgrades with HDR and enhanced audio will continue to roll out throughout this year, which coincides with the deployment of immersive audio. For example, Hearst Television’s WMOR Tampa, Fla., and Gray Television’s WAVE Louisville, Ky., are the first two stations to offer regular programming in Dolby Vision HDR with Dolby Atmos audio via NextGen TV to their audiences, Pearl says.
The addition of HDR, Dolby Vision and Dolby Atmos by stations and a growing variety of new applications will be showcased at the NAB Show in Las Vegas (April 14-17).
Anne Schelle, Pearl TV managing director, said: “A picture will literally be worth a thousand words for the millions of viewers who own NextGen TV receivers. Viewers will now have the opportunity to see what we’ve been talking about since this transition to NextGen TV began — the power of local signals with High Dynamic Range to greatly enhance contrast and the range between the brightest and darkest parts of a scene.”
She added: “More than 11 million viewers already own NextGen TV receivers that can easily be connected to an antenna to receive enhanced HDR video. Thousands of viewers have also upgraded with upgrade accessory devices from to watch NextGen TV channels in homes throughout the country.”