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Each year as part of NewsMatch, nonprofit newsrooms secure individual donations from Nov. 1 and Dec. 31, and a coalition of national and regional funders — 17 in 2023 — partially matches those gifts. Data from NewsMatch 2023, the most recent campaign, indicates that participating news organizations saw strong performance among individual donors as well as local matches, raising more than $47 million in gifts large and small during the last two months of the year. This represents an increase of more than 24% compared to 2022 and the highest amount in program history. The number of unique donors and new donors both increased over 2022.
NewsMatch says the increase “coincides with an ongoing period of public distrust in news media, the spread of misinformation and a need for reliable news, particularly in a presidential election year.”
Since 2017, nonprofit news organizations participating in NewsMatch have leveraged $31 million in funding from the campaign to help them generate more than $299 million in support from their communities. Of the total program budget for NewsMatch, 86% was invested directly into newsrooms via unrestricted matching funds.
“NewsMatch is a conversation between newsrooms and their communities,” says Karen Rundlet, executive director and CEO of the Institute for Nonprofit News, which manages the program to benefit its network of more than 425 independent, nonprofit news organizations. “While the Press Forward initiative is a funder-to-funder conversation to activate investment in local news, NewsMatch is about members of the INN Network sharing the value of their work directly with their communities. News