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CES will once again draw consumer technology companies from around the world to Las Vegas next week, and broadcasters will also make the trip to keep pace with rapid developments in artificial intelligence (AI) and explore new ways to deliver content to consumers.
This year’s show, which runs Jan. 9-12, should be bigger than the 2023 edition. That show drew 117,000 attendees and 3,200 exhibitors and represented a significant bounce-back from the 45,000 attendees and 2,300 exhibitors that came in 2022, the first show after a one-year hiatus due to the COVID-19 pandemic. The Consumer Technology Association (CTA), which owns and produces CES and is celebrating its 100th anniversary in 2024, is projecting attendance to be 130,000 with more than 3,500 exhibitors.
“We are seeing huge momentum for CES 2024,” says Kinsey Fabrizio, CTA senior vice president of CES and membership.
A Bigger Footprint
As of early December, CTA had already booked 2.4 million net square feet of exhibit space, Fabrizio says, which is over a 10% jump from CES 2023. The CES 2024 exhibition and conference will be spread across the North, Central and West Halls of the Las Vegas Convention Center as well as several Las Vegas hotels, including 1,000 startup companies exhibiting in “Eureka Park” at the Venetian. Over half of Fortune 500 companies will be in attendance, including Amazon, Google, Intel, Qualcomm, LG, Samsung and Sony.
AI’s Big Year
AI is the “hottest topic in the tech industry right now,” says John Kelley, VP and show