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Broadcasters want to derive more value from their archives by enriching daily news production, creating original programming for multiplatform distribution and generating new revenues from third-party licensing. But to do so they need to be able to easily search through and access old content, no easy task for legacy broadcasters with decades of analog tapes, and even film canisters, sitting in storage.
Several groups have undertaken large-scale digitization efforts to tackle the problem, with some exploring new AI and ML (machine learning) tools to more efficiently tag and index video. Regardless of the method, generating accurate metadata is key to any archive efforts, both for old content and fresh material being created today, said broadcasters last week at TVNewsCheck’s NewsTECHForum in New York City.
Metadata’s Critical Role
“Before we can actually monetize the archives in a reasonable way, we have to have metadata on it,” said Mike Palmer, AVP, advanced technology/media management for Sinclair. “And in many cases, most cases, we have not been putting good metadata on it.”
Palmer, speaking on the panel “Harvesting the Archive for New Content and Opportunities” moderated by this reporter, said archive metadata must not only include enough information to find content using a media asset management (MAM) system. It also needs to have information about the rights attached to the content, since most call-letter stations have a mix of content they shot themselves, and fully own the rights to, and derivative content originally sourced from a network news service.
There isn’t any technical