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The digital-native Fox Weather network debuted just over two years ago to square off against deeply entrenched competition — notably cable stalwart The Weather Channel.
Fox Weather, by contrast, opened its virtual doors without a cable address, instead reaching viewers via its app, website, streaming channel and select programming insertions into Fox cable real estate including Fox Business and Fox News.
In this Talking TV conversation, Britta Merwin, one of the network’s meteorologists and co-host of its morning block, shares her vantage point on the network’s growth since launch. She says its distribution strategy has been its biggest strength, that the network has kept pace with the dramatic uptick of extreme weather and that discussing climate change — often a factual sore spot for its Fox News cousin — is a key part of its ongoing weather narrative.
Episode transcript below, edited for clarity.
Michael Depp: I’m Michael Depp, editor of TVNewsCheck, and this is Talking TV, our weekly video podcast.
Fox Weather recently celebrated its second anniversary and has continued to widen its distribution since its initial launch.
Britta Merwin is one of Fox Weather’s meteorologists. She’s with me today to talk about how the network has evolved, what it’s doing to keep a competitive edge in the highly competitive weather market, and how the endless torrent of extreme weather that we experience continues to change her job. We’ll be right back with that conversation.
Welcome, Britta Merwin, to Talking TV.
Britta Merwin: Thank