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Capitol Broadcasting’s NBC affiliate WRAL Raleigh, N.C., announced at NAB Show New York that it will be offering a public preview of its new ArchiveAI-powered media platform, WRAL Archives, to industry users. Anyone interested in trying the new platform can create a free account at wralarchives.com.
“WRAL Archives is a revolutionary new platform that will change the way people access and use archival footage,” said Jimmy Goodmon, Capitol’s COO. “With WRAL Archives, content creators can easily find the exact clip they need from our library, regardless of how old or obscure it may be.”
WRAL Archives uses state-of-the-art artificial intelligence to automatically extract metadata from media assets, including facial sentiment, audio transcription, logo identification, subject demographics, object identification, weather conditions, and much more. The company is currently using its ArchiveAI platform to process its entire content library from WRAL’s 67 years of broadcasting.
“The detailed AI-powered search capabilities of this platform is incredible. You can search for a specific person saying a specific phrase during a year range and then filter the footage by sentiment and an AI-powered search score,” said Jon Accarrino, VP of Transformation at Capitol Broadcasting Company. “And it only takes a few seconds. I’ve never seen anything like it before.”
The team at WRAL partnered with Eon Media to leverage its AI technology to power the WRAL Archives. Eon Media was recognized with a win for best “AI/Machine Learning” at the NAB Show’s Product of the Year Awards in 2022 for its Eon Extract product.
“Working with WRAL and Capitol Broadcasting has been an immense learning