This post was originally published on this site
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties.
Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration.
Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance.
Why we care. Advertisers will have access to influencers with already established followings and a deep understanding of the TikTok audience. Not only will this type of collaboration potentially give brands better insight into their target audience, which could result in higher engagement, but the fee they have to pay is dependent on ad performance, which reduces financial risk.
How it works. The TikTok Creative Challenge is an in-app feature that creators must sign up for. Once enrolled, they will have access to briefs posted by marketers, which should include reward pool details, rules and requirements.
Here’s a step-by-step breakdown of what happens next:
If creators are interested in applying to a marketer’s brief, they will need to submit a video entry that meets the requirements specified in the ad. For each brief, advertisers will receive up to 30 ad creatives within 10 days. Should advertisers wish to ask creators for revisions or modifications, they have the option to notify them. If the final entry is given the green light, approved videos will run as ads on
Read more here: https://searchengineland.com/tiktok-creative-challenge-creators-marketers-428768