This post was originally published on this site
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage.
Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. (Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive (Mailchimp 2023) 54.5% say AI will most likely greatly enhance their marketing efforts. (Influencer Marketing Hub 2023) 71.2% believe AI can outperform humans at their jobs. (Influencer Marketing Hub 2023) Marketers’ use of AI
(from Influencer Marketing Hub 2023)
61.4% of marketers have used AI in their marketing activities. 44.4% have used AI for content production. 19.2% of marketers spent more than 40% of their marketing budget on AI-driven campaigns
Dig deeper: 4 AI categories impacting marketing: Predictive analytics
From Ascend2’s report: State of Marketing Automation 2022 Use of AI by job function
(from IBM 2022)
54% IT professionals 35% Data engineers 29% Developers and data scientists 26% Security professionals 25% Customer service professionals 23% Marketing professionals 21% Product managers 21% Sales professionals 21% HR professionals 21% Finance
Read more here: https://martech.org/ai-and-marketing-what-the-stats-show/