Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding that this is a “potential product response to Bill C-18.”
What’s being tested. Google is testing blocking news across all Canadian publisher websites, in Google Search, Google Discover and other Google surfaces. This test is limited to less than 4% of Canadians.
Google said. Google told us, “We’re briefly testing potential product responses to Bill C-18 that impact a very small percentage of Canadian users. We run thousands of tests each year to assess any potential changes to Search.” “We’ve been fully transparent about our concern that C-18 is overly broad and, if unchanged, could impact products Canadians use and rely on every day. We remain committed to supporting a sustainable future for news in Canada and offering solutions that fix Bill C-18,” Google added.
What is Bill C-18. Bill C-18 would enact the Online News Act, which proposes a regime to regulate digital platforms that act as intermediaries in Canada’s news media ecosystem in order to enhance fairness in the Canadian digital news market, according to the Government of Canada site.
What it looks like. We’ve been trying to find examples of this change across the web and we asked Google to confirm these findings but have not yet heard back from Google if this is how the