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According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views.
Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribution of certain videos in addition to relying on the algorithm to determine what becomes popular.
According to one of those sources:
“The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views,” an internal TikTok document titled MINT Heating Playbook explains. “The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”
TikTok doesn’t publicly disclose this, of course. Sources stated to Forbes that TikTok has used “heating” to attract influencers and brands by artificially increasing the view count of their videos, indicating that this practice may have benefited some influencers and brands that TikTok has business relationships with at the expense of others it does not have partnerships with.
“Heating” suggests that some videos on the For You page may not be based on personal preference but rather intended to increase views for specific brands or creators. Without labeling, it isn’t easy to distinguish
Read more here: https://searchengineland.com/tiktok-has-a-secret-heating-cheating-button-391983