Digital and streaming sales executives will share their digital revenue ambitions and the evolving strategies they’re employing to realize them in Revenue Strategies: How To Boost Digital and Streaming Revenue in 2023, a TVNewsCheck Working Lunch Webinar on Jan. 26, 2023, at 1 p.m. ET.
Facing the industry’s general revenue challenges of a non-election year, the executives will discuss their insights into the opportunities availed by their many digital platforms including streaming, where station groups have been building growing audiences across their streaming apps, FAST channels and vMVPDs.
“The dual challenges of a non-election year and impending recession are putting more urgency on stations’ digital channels to perform, revenue-wise,” said TVNewsCheck Editor Michael Depp. “This webinar convenes some of the industry’s most creative digital sales leaders to unpack where they’re putting their strongest sales efforts and how they’re capitalizing on streaming revenue to be a bigger part of the overall revenue picture.”
Register here.
Speakers:
Dennis Cook, SVP, Sales Marketing, Nexstar Digital — In his position since January 2022, Cook oversees the digital division’s go-to-market strategy and all revenue-driving ad sales marketing and audience insights initiatives in support of the advertising sales business.
A marketing and media industry veteran, Cook has held leadership roles in consumer, affiliate and ad sales marketing at Sony Pictures Television, The Walt Disney Co., CBS Television, Showtime and ESPN. Throughout his 20-plus years in broadcasting, cable, syndication, streaming and digital media, Cook has consistently demonstrated his ability to launch and grow new businesses and brands