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Social media can help you enhance your organization’s messaging reach and interactions with target audiences.
Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. They generally they can’t seem to develop their brand on social media networks to generate leads that convert.
Consider learning from—and using—these approaches:
1. Sharing user-generated content.
User-generated content (UGC) is great for engaging your audiences. It helps build credibility and trust, which consumers look for when engaging with a brand.
People trust user-generated content above all others. The latest UGC statistics show that 93% of consumers find user-generated content helpful when making a purchase decision, and 84% of millennials say user-generated content influences what they buy.
Are you encouraging your target audience to create this type of content? Are you using this strategy to its full potential? Brands can encourage people to submit photos, videos or testimonials with rewards and contests. Brands can also uncover user-generated content with a social media monitoring tool.
Marketo once used banner ads featuring an interesting cartoon that an Instagram follower had created. The company continues to engage its audience with UGC.
Buffer named its UGC audience BufferCommunity and shares many interesting creations that help expand its reach. Buffer grew its Instagram account by 400% in one year after implementing user-generated content in its social media strategy.
2. Resharing content multiple times.
Many marketers mistakenly think resharing blog posts or videos multiple times will only annoy followers. Resharing your content can produce great benefits; just don’t
