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Are you looking for new ways to save time doing research and competitive analysis?
Then these five handy SEO tools and plugins – which are completely free to use – should help:
Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. Competitor research: Wayback Machine
The Internet Archive Wayback Machine is one of the most underrated free tools for SEO. Not only can you use it to view past versions of your own website, but you can also use it to view competitor changes.
There are probably hundreds of tools and approaches for competitive SEO analysis, like Fluxguard and Visualping. But the Wayback Machine is free and can be used on any site. And it can’t easily be blocked by a competitor’s firewall (yes, your competitor can block IPs coming through your company’s VPN).
You can view past versions of competitor pages to see what they’ve updated, tested and reverted, like:
Design and layout elements Calls to action (CTAs) Content and headline changes Keyword focus
Web Archives also has extensions for all the major browsers that let you instantly view versions of any page you’re on.
When to use it Spot and track trends over time, or come up with ideas to test on your own site. Use the Changes tab to see how much a page has changed over time. It
Read more here: https://searchengineland.com/free-seo-tools-plugins-429536